Download A history of popular culture : more of everything, faster, by Raymond F. Betts, Lyz Bly PDF

By Raymond F. Betts, Lyz Bly

ISBN-10: 0203644654

ISBN-13: 9780203644652

ISBN-10: 0415221277

ISBN-13: 9780415221276

ISBN-10: 0415221285

ISBN-13: 9780415221283

"This survey offers a thematic worldwide heritage of pop culture targeting the interval because the finish of the second one global struggle. Raymond F. Betts considers the quick diffusion and "hybridization" of pop culture because the results of 3 stipulations of the area because the finish of worldwide struggle : prompt communications, frequent intake in a market-based financial system and the visualization of truth. Betts considers the dominance of yankee leisure media and behavior of intake, assessing model and unfavourable reactions to this influence." "Directed at scholars and common readers inquisitive about the scale and varieties of pop culture, the e-book offers an attractive advent to this pervasive and ever-changing subject."--BOOK JACKET.  Read more... pop culture in an early twentieth-century setting -- pop culture joins the conflict attempt -- Reconfiguring time and area -- photo this : a brand new global of pictures -- the entire world's a level : modern leisure in its many types -- fortunately spaced out : the topography of enjoyment and diversion -- The accidental results -- end : reconditioning the human

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Extra resources for A history of popular culture : more of everything, faster, and brighter

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The first American feature film of the war was Wake Island, put into production on 23 December 1941, unintentionally on the day the Japanese conquered the island. Among its war movies, Hollywood produced Mrs. Miniver (1943), a film about a comfortably situated Englishwoman now gently exerting herself to hold together an otherwise shattered country town after her husband had gone to war and the local church had been bombed. The film was well received on both sides of the Atlantic, with Winston Churchill remarking that in terms of morale it was worth a couple of battleships.

This was a competitive approach to advertising, a sort of mine-is-much-better-than-yours assertion that has remained the fundamental principal of the ad business. A corollary to “first in its field” was the “indirect copy approach” pioneered by Raymond Rubicam, who began as a copywriter and then in 1923 cofounded Young & Rubicam, which became the world’s largest advertising agency. His well-known slogan of success – “Resist the usual” – was followed by the indirect copy approach, which focussed on the reader, not the product.

Even though production was necessarily cut back and sets altered because of wartime needs for raw materials (cellulose, a constituent of celluloid, was needed for the manufacture of explosives; and sugar rationing meant that fewer windows were broken in action films), the show went on. The movie was a major element in this, the first spectacular war. The first spectacular war If World War Two was the first total war, encompassing all human activity on most continents, it was also the first spectacular war.

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